Decay
Album Identity and Creative Direction
The Visuals︎︎︎
I experimented with spore prints, a natural process related to decay and visual transformation. By placing a mushroom on paper with moisture, the spores create unique prints. The mushroom shape became ideal for the record and imagery material for the lyric book. By establishing a clear theme and typographic style streamlined the album identity. Thought-provoking hints and identity pieces were incorporated, like spore prints and visuals from multiple shoots and exploration. Each song had a dedicated spread, capturing its essence through specific imagery. The final book was printed using recycled uncoated paper, aligning with the album's ethical values.
We also created a music video using Super 8mm film for a single on this album ︎︎︎
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