Decay
Album Identity
I built the visual identity for Decay by working directly with its themes of deterioration and transformation. Using physical processes—burning 35mm negatives and Polaroids, screenprinting, and creating mushroom spore prints—I developed the core textures and imagery. The final album cover derives from a burnt Polaroid, which shaped the project’s overall aesthetic.The identity extended into three single covers and two visualisers, all built from the same conceptual framework.
The campaign included photography, album and vinyl design, record artwork, industry communications, and a lyric book. Spore prints informed key visuals throughout, and each song received a dedicated spread built from its mood and imagery. A unified typographic system anchored the identity, and the lyric book was printed on recycled uncoated paper to reflect the album’s values.