ODYSSEY(9)

Brand Identity

The Visuals︎︎︎
This project included brand identity, concept design, packaging design, After Effects and publication design. inspired by old astronomy textbooks, the typographic style and hierachy remains consistent on all touch points, adding a touch of modern design with dissolving type. For the main visual mark, I filled a sketchbook with shapes and marks representing various emotions, elements, and environments of life. Using calligraphy ink, alcohol ink, and Gouache paint, I expressed heartfelt shapes. Each mark visually represents a word of life. The mark represents the imperfections of life, the intricate details of our lives and the preservation of our story. 

Design process publication