Fast and Female Racing

Brand Identity

In the male-dominated motorsport industry, female drivers face significant challenges and their achievements often go unrecognized. This project holds personal significance. it is crucial to support women in the sport, showcasing their capabilities.


The Brief︎︎︎
To design a logo for an all female race team to be applied to merchandise and bike livery/graphics utilising the colour pink as well as the name “Fast and Female”.  

The Team︎︎︎
“We are a motocross team primarily competing in the British Women's Motocross Championship. Our success includes winning the 2021 championship in both the adult and youth classes. As part of Team Green Kawasaki since 2019, we began our Fast & Female campaign in the 2020 Arenacross Championship. Our team now consists of two highly marketable female riders, Anya Colley and Beanie Reece, with achievements in other sports such as jet skiing and electric scooter racing.”

The Approach︎︎︎
By placing the two Fs facing away from each other, the shape resembled that of a deer or a stag, expressing strength and agilitiy. Which I think perfectly suits the team principles. 

The Visuals︎︎︎